I think it's great they include a breakdown of every single feature, but cleaning it up would make the page clearer. Evernote could do a lot to streamline this page and turn those short, nondescript taglines into a better summary of the information on the page. This makes it almost impossible to figure out exactly how each plan differs without spending an insane amount of time digging through their menus. This structure requires that customers click on every feature to pull up a sub-menu with the actual feature information: Anything that needs a legend on the top right is an immediate red flag. I'm not really a fan of this style of pricing page. To figure that out, you have to scroll down the page and find your way through a series of complicated menus: This is a nice touch, but the brevity of it makes the differences in functionality difficult to discern. It shows each tier with a short tagline explaining what that tier is good for. When you click to compare Evernote's pricing plans, the page looks more or less like you'd expect. Notion, on the other hand, pretty much nails it with their simplified approach.

If Evernote's not careful, they'll end up with a page like Salesforce, which is one of the worst we've ever seen. As a result of this consistent tinkering, their pricing page, while well-designed, still leaves a lot to be desired. Notion's straightforward pricing page winsĮvernote's pricing has evolved a lot over the years.

Evernote pricing comparison